About us

Product.Direct is the latest product of the Abondano family. Since the 1980s multiple generations have travelled the world building relationships with all the major brands and factories in the toy industry

The team behind Saasly

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Santiago Abondano

Board

Purdue University Software Engineer. Digital Primates, currently @ Community

View LinkedIn

Mateo Abondano

Board

Enterprise Sales. Gartner, Dockyard, Inc, Hubspot, Toys State.

View LinkedIn

Sebastian Abondano

Board Member

Babson College. Software Engineer @ Community

View LinkedIn

Adriana Munoz

Chief Operating Officer

Management and Finance, Supply Chain Management, Logistics & Operations

View LinkedIn

Joaquin Abondano

Founder and CEO

Purdue University, Product Manager, Sourcing Toys since 1995

View LinkedIn

Our Principles

Transparency

Transparent value. Direct price.

Openness

Respect entrepreneurship. Share knowledge & value.

Team Work

Treat others as you want to be treated yourself.

Inclusivity

One world.

Our Mission

Connect the world

Our mission is to connect factories directly to buyers.

Encourage Entrepreneurship

Encourage the creation of value and the development of new ideas.

Our Partners